mybabyboomerdiscounts.com

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Baby Boomers - Strong. Vibrant. Smart.

There are the approximately 78 million U.S. baby boomers --people born between 1946 and 1964. Every day there are more and more articles that speak to the fact that this group is being vastly underserved. Marketers are finally realizing the influence of consumers age 45 and older.

MyBabyBoomerDiscounts.Com is a website created for this active generation, understanding the importance of this growing demographic for businesses everywhere.

For instance, did you know that Baby Boomers

Control 70% of the U.S. wealth
Account for 50% of all discretionary spending
Purchase 40% of all new vehicles
Are high users of the Internet (76% of this age group)
Spend 74% more on vacations
Spend more per capita, including groceries, health products, travel and leisure
Purchase not only for themselves, but also for their aging parents, children and grandchildren
Spend 13% more than the national household average on women's apparel and 11% percent more on men's
Eat out over 51 times a year
Spend more on personal care than any other age group

This is a market that is NOT going to follow the Eagles' song "Take it Easy." They know they are living longer and they are going to enjoy every minute of it. They have come of age, and want to Reap the Rewards.

If your customer asks for My Baby Boomer Discount, you know they saw it here!



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